Jackie Heinricher and Booshoot's archived media coverage and press releases over the years:
Booshoot Founder & CEO Jackie Heinricher Honored as Visionary Entrepreneur by Martha Stewart
Bamboo Technology Company Founder Wins “Dreamers Into Doers” Contest; Recognition Includes $10,000 and an Appearance on ‘The Martha Stewart Show’
SEATTLE, WA—Booshoot today announced that its founder Jackie Heinricher has been chosen as the winner of Martha Stewart “Dreamers Into Doers” program – an honor recognizing visionary, entrepreneurial women who have turned their passions into a successful for-profit or non-profit career.
Greenbiz - Why Kimberly-Clark is banking on bamboo 11/9/2012
When Kimberly-Clark announced its plan to source 50 percent of its wood fiber to alternative sources by 2025 -- more than the amount that’s in three billion rolls of toilet paper -- the company wasn’t quite sure how it would make that happen.
NPR - Bamboo's Commercial Uses Gain Attention 8/1/2007
WENDY KAUFMAN: About 60 miles north of Seattle in the community of Mount Vernon, Jackie Heinricher oversees the multiplication of bamboo in a test tube. It took several years of research and development for her company, Boo-Shoot Gardens, to come up with a system for reproducing the plant on a major scale. Although the plant has a reputation for spreading unwanted into neighbors' yards, it isn't easily produced from cuttings or seeds.
N.Y. Times - A Cane the World Can Lean On 7/5/2007
BAMBOO is a versatile, ancient plant that shows up in creation myths as well as in pots on Manhattan terraces. It comes in clumping varieties that behave themselves and running “timber” types that spread by rhizomes — great for a grove, but not so good when they are planted as a property screen that escapes into a neighbor’s yard.
But it’s that very vigor that has environmentalists hailing bamboo as the new “It” plant for saving the earth.